Sweetwater Apparel is a one man (with the help of his one woman) show, based in Nashville, Tennessee. Owner/operator Brian Conner has spent nearly 20 years in various facets of the music & fashion world. Regional and local management & buying positions have given him opportunity to travel the country and take inspiration from the sights & sounds. Those inspirations, along with the inspiration & encouragement of his wife, Elizabeth, and her shop The Magpie Co., sparked the need for his own creative outlet, thus Sweetwater Apparel is born.
Named after Sweetwater Creek State Park, not far from Lithia Springs High School, where Brian graduated (just outside of Atlanta, Georgia), Sweetwater Apparel draws inspiration from retro to modern & everything in between. Only the best for you & yours.